The Tipping Point: How little things can make a big difference by Malcolm Gladwell is briefly summarized by Patty Sadallah on audio podcast.

Summarized are the rules of epidemics and how they relate to great ideas. Also summarized are the three types of people that you want on your side: the connectors, the mavens and the salesmen. Also learn how to make your ideas 'sticky' so people remember them.

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